Absolute Essentials Of Strategic Management
by Barry Witcher /
2019 / English / PDF
1.9 MB Download
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks which will be welcomed by students and reflective practitioners around the world.
