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In Advertisers at Work, readers will gain insights from the most ting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industrys future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that persons unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apartand thats where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leaders experiences up close. Theyll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the publics mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us cant see. This book: Advertisers at Work is a book for professionals and students in advertising and related fields (marketing, public relations, branding, media), as well as those tedmaybe thanks to the AMC show "Mad Men" in an endlessly fascinating industry. It targets the reader who reads new releases related to advertising (books like Engage and Watch This, Listen Up, and Click Here, and hundreds of others), but wants more than a how-to or primer on a burgeoning area within the broader field. It also targets those who want to know what the people making a difference in the field of advertising today are doing, thinking, and anticipating what theyve experienced and how those experiences are shaping the future of advertising.