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This book and its exercises are going to take you by the hand and help you to discover your true artistic personality and start to enjoy the benefits of having a well-defined artistic DNA. ·Know how to stand out from the crowd. ·Have a path forward, a clear direction. ·Gain in clarity. ·Know when to say “No, thank you.” (guilty free) ·Save in marketing and promotion budget. ·Check the viability of your project, even before starting! ·Allow to express yourself the way you truly are. Everyone involved in creating and delivering a musical experience: Musicians Managers Ensembles Orchestras Music Entrepreneurs