Behavioral Economics And Healthy Behaviors: Key Concepts And Current Research
by Andrew Barnes /
2017 / English / PDF
2.4 MB Download
The field of behavioural economics can tell us a great deal about
cognitive bias and unconscious decision-making, challenging the
orthodox economic model whereby consumers make rational and
informed choices. But it is in the arena of health that it
perhaps offers individuals and governments the most value. In
this important new book, the most pernicious health issues we
face today are examined through a behavioral economic lens. It
provides an essential and timely overview of how this growing
field of study can reframe and offer solutions to some of the
biggest health issues of our age.
The field of behavioural economics can tell us a great deal about
cognitive bias and unconscious decision-making, challenging the
orthodox economic model whereby consumers make rational and
informed choices. But it is in the arena of health that it
perhaps offers individuals and governments the most value. In
this important new book, the most pernicious health issues we
face today are examined through a behavioral economic lens. It
provides an essential and timely overview of how this growing
field of study can reframe and offer solutions to some of the
biggest health issues of our age.
The book opens with an overview of the core theoretical concepts,
after which each chapter assesses how behavioral economic
research and practice can inform public policy across a range of
health issues. Including chapters on tobacco, alcohol and drug
use, physical activity, dietary intake, cancer screening and
sexual health, the book integrates the key insights from the
field to both developed and developing nations.
The book opens with an overview of the core theoretical concepts,
after which each chapter assesses how behavioral economic
research and practice can inform public policy across a range of
health issues. Including chapters on tobacco, alcohol and drug
use, physical activity, dietary intake, cancer screening and
sexual health, the book integrates the key insights from the
field to both developed and developing nations.
Also asking important ethical questions around paternalism and
informed choice, this book will be essential reading for students
and researchers across psychology, economics and business and
management, as well as public health professionals wishing for a
concise overview of the role behavioral economics can potentially
play in allowing people to live healthier lives.
Also asking important ethical questions around paternalism and
informed choice, this book will be essential reading for students
and researchers across psychology, economics and business and
management, as well as public health professionals wishing for a
concise overview of the role behavioral economics can potentially
play in allowing people to live healthier lives.