Brewing, Beer And Pubs: A Global Perspective
by D. Higgins /
2016 / English / PDF
1.9 MB Download
The production of beer today occurs within a bifurcated
industrial structure. There exists a small number of large,
global conglomerates supplying huge volumes of a limited range of
beers, and a plethora of small and medium breweries producing a
diverse range of beers sold under unique brands.
The production of beer today occurs within a bifurcated
industrial structure. There exists a small number of large,
global conglomerates supplying huge volumes of a limited range of
beers, and a plethora of small and medium breweries producing a
diverse range of beers sold under unique brands.
Brewing, Beer and Pubs addresses a range of contemporary issues
and challenges in this key sector of the global economy, and
includes contributions by research specialists from a variety of
countries and disciplines. This book includes the marketing and
globalization of the brewing industry, beer excise duties and
market concentration, and reflections upon developments in
brewing and beer consumption across the world in order to explore
the wide-reaching influence of this industry. Alongside these
global topics more localised themes are presented such as market
integration in the Chinese beer and wine markets, beer and
brewing in Africa and South America, and turbulence and change in
the UK public house industry, which demonstrate how the
consumption of beer in pubs and other social environments make
the beer industry integral to local communities and regions
worldwide.
Brewing, Beer and Pubs addresses a range of contemporary issues
and challenges in this key sector of the global economy, and
includes contributions by research specialists from a variety of
countries and disciplines. This book includes the marketing and
globalization of the brewing industry, beer excise duties and
market concentration, and reflections upon developments in
brewing and beer consumption across the world in order to explore
the wide-reaching influence of this industry. Alongside these
global topics more localised themes are presented such as market
integration in the Chinese beer and wine markets, beer and
brewing in Africa and South America, and turbulence and change in
the UK public house industry, which demonstrate how the
consumption of beer in pubs and other social environments make
the beer industry integral to local communities and regions
worldwide.