Business-to-business Marketing
by Ross Brennan /
2017 / English / EPUB
8.6 MB Download
‘This textbook stands out from others by combining multiple
approaches to B2B marketing theory with up-to-date examples from
practice. The inclusion of many international examples makes it
invaluable for faculty and students worldwide. It is a must read
for students and a truly refreshing addition to any marketing
course.’
‘This textbook stands out from others by combining multiple
approaches to B2B marketing theory with up-to-date examples from
practice. The inclusion of many international examples makes it
invaluable for faculty and students worldwide. It is a must read
for students and a truly refreshing addition to any marketing
course.’– Catherine Sutton-Brady, Associate
Professor of Marketing, The University of Sydney Business
School
– Catherine Sutton-Brady, Associate
Professor of Marketing, The University of Sydney Business
School
Taking in both European and US approaches to form a balanced,
global-minded text and covering both the theory and practice of
global business-to-business marketing, the new
Taking in both European and US approaches to form a balanced,
global-minded text and covering both the theory and practice of
global business-to-business marketing, the newFourth
Edition
Fourth
Edition:
:Includes new coverage of digital and social media marketing
in the B2B environment, to reflect online developments
Includes new coverage of digital and social media marketing
in the B2B environment, to reflect online developmentsIs updated to reflect the effects and impact of global
changes such as the legally binding deal signed at the Paris
Climate Conference (Dec. 2015)
Is updated to reflect the effects and impact of global
changes such as the legally binding deal signed at the Paris
Climate Conference (Dec. 2015)Includes new ‘scenario’ boxes which provide reflective
decision-based situations for students to think through, helping
them prepare for future roles.
Includes new ‘scenario’ boxes which provide reflective
decision-based situations for students to think through, helping
them prepare for future roles.
The book is complimented by a companion website featuring a range
of tools and resources for lecturers and students, including
PowerPoint slides, tutor guide sample exam questions, SAGE
journal articles, quizzes, web links and selected author videos
to make the examples in each chapter come to life.
The book is complimented by a companion website featuring a range
of tools and resources for lecturers and students, including
PowerPoint slides, tutor guide sample exam questions, SAGE
journal articles, quizzes, web links and selected author videos
to make the examples in each chapter come to life.
Suitable for all students taking B2B marketing modules.
Suitable for all students taking B2B marketing modules.