Business-to-business Marketing: A Step-by-step Guide
by Ray Wright /
2003 / English / PDF
1.9 MB Download
Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing.
