Cb2 (with Review Cards And Cb4me.com Printed Access Card) (student Edition) (second Edition)
by Barry J. Babin /
2010 / English / PDF
28.6 MB Download
Created through a "student-tested, faculty-approved" review process
with input from more than 175 students and instructors, CB, Second
Edition, provides a streamlined introduction to the core concepts
and applications of contemporary consumer behavior. This engaging
and accessible solution accommodates the diverse lifestyles of
today's learners by providing a full suite of proven learning
tools, including chapter-by-chapter study cards, interactive
quizzes, downloadable flash cards, multimedia resources, and more,
all in a convenient package at a value-based price.
Created through a "student-tested, faculty-approved" review process
with input from more than 175 students and instructors, CB, Second
Edition, provides a streamlined introduction to the core concepts
and applications of contemporary consumer behavior. This engaging
and accessible solution accommodates the diverse lifestyles of
today's learners by providing a full suite of proven learning
tools, including chapter-by-chapter study cards, interactive
quizzes, downloadable flash cards, multimedia resources, and more,
all in a convenient package at a value-based price.
