Consumer Behavior 2017-2018 (rkma Market Research Handbook)
by Richard K Miller /
2017 / English / PDF
3.8 MB Download
Consumer spending accounts for 70% of the U.S. gross domestic
product, or over $11.6 trillion. Consumer Behavior 2017-2018
assesses how this spending is distributed, the consumer behaviors
that affect spending, and marketing techniques used by companies to
maintain or expand their markets.Consumer Behavior 2017-2018
presents dozens of surveys analyzing consumer spending
characteristics, behavioral responses, and preferences.
Easy-to-read summaries of current research and other information
useful for retailers, marketers, advertisers, and business
consultants are presented. While there are other publications
focusing on general consumer behavioral topics, Consumer Behavior
2017-2018 is the only resource that integrates the full spectrum of
applied consumer psychology, demographics, and purchasing
influences with major consumer surveys.The demographics chapters
present valuable insight into 25 segments, including the Hispanic,
African-American, Asian-American, Baby Boomer, Generation X,
Millennial, LGBT, affluent consumer groups, and more.Over 650
website links – directly embedded into the electronic edition –
will direct you to additional market research and other resources.
Consumer spending accounts for 70% of the U.S. gross domestic
product, or over $11.6 trillion. Consumer Behavior 2017-2018
assesses how this spending is distributed, the consumer behaviors
that affect spending, and marketing techniques used by companies to
maintain or expand their markets.Consumer Behavior 2017-2018
presents dozens of surveys analyzing consumer spending
characteristics, behavioral responses, and preferences.
Easy-to-read summaries of current research and other information
useful for retailers, marketers, advertisers, and business
consultants are presented. While there are other publications
focusing on general consumer behavioral topics, Consumer Behavior
2017-2018 is the only resource that integrates the full spectrum of
applied consumer psychology, demographics, and purchasing
influences with major consumer surveys.The demographics chapters
present valuable insight into 25 segments, including the Hispanic,
African-American, Asian-American, Baby Boomer, Generation X,
Millennial, LGBT, affluent consumer groups, and more.Over 650
website links – directly embedded into the electronic edition –
will direct you to additional market research and other resources.
