Consumer Behaviour In Tourism
by Susan Horner /
2006 / English / PDF
2 MB Download
Consumer Behaviour in Tourism
Consumer Behaviour in Tourism takes a broad view
of tourism and looks at consumer behaviour in a number of sectors
including:
takes a broad view
of tourism and looks at consumer behaviour in a number of sectors
including:
* tour operation
* tour operation
* tourist destinations
* tourist destinations
* hospitality
* hospitality
* visitor attractions
* visitor attractions
* retail travel
* retail travel
* transport
* transport
Now fully revised and updated, the second edition of this
bestselling text looks provides an international perspective on
consumer behaviour in tourism through the use of numerous examples
and case studies drawn from a range of different regions of the
world; an exploration of national differences in consumer culture;
the dissemination of research findings and concepts from a number
of different regions of the world. This second edition includes new
chapters on ecotourists, destination image and choice, terrorism
and the tourism market, the internet and tourist behaviour and the
rise of the no frills markets. It also includes new material on
health concerns and government travel advice, events and festivals,
business travel, national and cultural differences and more.
Now fully revised and updated, the second edition of this
bestselling text looks provides an international perspective on
consumer behaviour in tourism through the use of numerous examples
and case studies drawn from a range of different regions of the
world; an exploration of national differences in consumer culture;
the dissemination of research findings and concepts from a number
of different regions of the world. This second edition includes new
chapters on ecotourists, destination image and choice, terrorism
and the tourism market, the internet and tourist behaviour and the
rise of the no frills markets. It also includes new material on
health concerns and government travel advice, events and festivals,
business travel, national and cultural differences and more.
Each chapter features conclusions, discussion points and essay
questions, and exercises, at the end, to help tutors direct
student-centred learning and to allow the reader to check their
understanding of what they have read.
Each chapter features conclusions, discussion points and essay
questions, and exercises, at the end, to help tutors direct
student-centred learning and to allow the reader to check their
understanding of what they have read.Cases include:
Cases include: Las Vegas, Nevada, USA; Currency
exchange rates as a determinant of tourist behaviour; The adventure
tourism market in the USA and New Zealand; The Chinese tourism
market; The Islamic tourism market; The impact of terrorism on
tourist behaviour; The health tourism market including cosmetic
surgery tourism; The UK outbound market; The international
conference market; Travellers experience websites; The
international theme park market; The festivals and events market
around the world 'Dark' tourism
Las Vegas, Nevada, USA; Currency
exchange rates as a determinant of tourist behaviour; The adventure
tourism market in the USA and New Zealand; The Chinese tourism
market; The Islamic tourism market; The impact of terrorism on
tourist behaviour; The health tourism market including cosmetic
surgery tourism; The UK outbound market; The international
conference market; Travellers experience websites; The
international theme park market; The festivals and events market
around the world 'Dark' tourism