Consumer Culture: History, Theory And Politics
by Roberta Sassatelli /
2007 / English / PDF
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Showing the cultural and institutional processes that have brought
the notion of the ′consumer′ to life, this book guides the reader
on a comprehensive journey through the history of how we have come
to understand ourselves as consumers in a consumer society and
reveals the profound ambiguities and ambivalences inherent within.
Rooted in sociology, Roberta Sassatelli also draws on history,
anthropology, geography, and economics to give an exemplary
introduction to the history and theory of consumer culture.
Showing the cultural and institutional processes that have brought
the notion of the ′consumer′ to life, this book guides the reader
on a comprehensive journey through the history of how we have come
to understand ourselves as consumers in a consumer society and
reveals the profound ambiguities and ambivalences inherent within.
Rooted in sociology, Roberta Sassatelli also draws on history,
anthropology, geography, and economics to give an exemplary
introduction to the history and theory of consumer culture.
