Consuming Ancient Egypt (encounters With Ancient Egypt)
by Michael Rice /
2003 / English / PDF
4.2 MB Download
Consuming Ancient Egypt examines the influence of Ancient Egypt on
the everyday lives of contemporary people, of all ages, throughout
the world. It looks at the Egypt tourist sees, Egypt in film and
Egypt as the inspiration for opera. It asks why so many books are
published each year on Egyptological subjects at all levels, from
the austerely academic to the riotous celebrations of Egypt as a
land of mystery, enchantment and fantasy. It then considers the
ways in which Ancient Egypt interacts with the living world, in
architecture, museum going, the acquisition of souvenirs and
reproductions, design, and the perpetual appeal of the mummy. The
significance of Egypt as an adjunct to (and frequently the subject
of) marketing in the consumer society is examined. It reveals much
about Egypt's immemorial appeal and the psychology of those who
succumb to its magic.
Consuming Ancient Egypt examines the influence of Ancient Egypt on
the everyday lives of contemporary people, of all ages, throughout
the world. It looks at the Egypt tourist sees, Egypt in film and
Egypt as the inspiration for opera. It asks why so many books are
published each year on Egyptological subjects at all levels, from
the austerely academic to the riotous celebrations of Egypt as a
land of mystery, enchantment and fantasy. It then considers the
ways in which Ancient Egypt interacts with the living world, in
architecture, museum going, the acquisition of souvenirs and
reproductions, design, and the perpetual appeal of the mummy. The
significance of Egypt as an adjunct to (and frequently the subject
of) marketing in the consumer society is examined. It reveals much
about Egypt's immemorial appeal and the psychology of those who
succumb to its magic.