Consuming Books: The Marketing And Consumption Of Literature (routledge Interpretive Marketing Research)
by Stephen Brown /
2006 / English / PDF
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The buying, selling, and writing of books is a colossal industry
in which marketing looms large, yet there are very few books
which deal with book marketing (how-to texts excepted) and fewer
still on book consumption. This innovative text not only
rectifies this, but also argues that far from being detached, the
book business in fact epitomises today’s Entertainment Economy
(fast moving, hit driven, intense competition, rapid
technological change, etc.).
The buying, selling, and writing of books is a colossal industry
in which marketing looms large, yet there are very few books
which deal with book marketing (how-to texts excepted) and fewer
still on book consumption. This innovative text not only
rectifies this, but also argues that far from being detached, the
book business in fact epitomises today’s Entertainment Economy
(fast moving, hit driven, intense competition, rapid
technological change, etc.).
Written by an impressive roster of renowned marketing
authorities, many with experience of the book trade and all
gifted writers in their own right,
Written by an impressive roster of renowned marketing
authorities, many with experience of the book trade and all
gifted writers in their own right,Consuming Books
Consuming Books steps
back from the practicalities of book marketing and takes a look
at the industry from a broader consumer research perspective.
Consisting of sixteen chapters, divided into four loose sections,
this key text covers:
steps
back from the practicalities of book marketing and takes a look
at the industry from a broader consumer research perspective.
Consisting of sixteen chapters, divided into four loose sections,
this key text covers:
* a historical overview
* a historical overview
* the often acrimonious marketing/literature interface
* the often acrimonious marketing/literature interface
* the consumers of books (from book groups to bookcrossing)
* the consumers of books (from book groups to bookcrossing)
* a consideration of the tensions that both literary types and
marketers feel.
* a consideration of the tensions that both literary types and
marketers feel.
With something for everyone,
With something for everyone,Consuming Books
Consuming Books not only
complements the ‘how-to’ genre but provides the depth that
previous studies of book consumption conspicuously lack.
not only
complements the ‘how-to’ genre but provides the depth that
previous studies of book consumption conspicuously lack.