Contemporary Issues In International Business: Institutions, Strategy And Performance (the Academy Of International Business)
by Rajneesh Narula /
2018 / English / PDF
3.9 MB Download
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland
Chapter)
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland
Chapter)
Published in association with the UK and Ireland Chapter of the
Academy of International Business.
Published in association with the UK and Ireland Chapter of the
Academy of International Business.
This brand new edited collection addresses the growing
uncertainty and socio-economic challenges of globalisation and
its profound implications for the strategies and operations of
multinational enterprises (MNEs). Responding to the new balance
in international business, the authors offer valuable insights
into the co-evolutionary processes involved in
headquarters-subsidiary relationships, the need for novel
strategies by MNEs to retain competitive advantage, improve
performance and contribute to the global economy.
This brand new edited collection addresses the growing
uncertainty and socio-economic challenges of globalisation and
its profound implications for the strategies and operations of
multinational enterprises (MNEs). Responding to the new balance
in international business, the authors offer valuable insights
into the co-evolutionary processes involved in
headquarters-subsidiary relationships, the need for novel
strategies by MNEs to retain competitive advantage, improve
performance and contribute to the global economy.
