Cross Cultural Issues In Consumer Science And Consumer Psychology: Current Perspectives And Future Directions
by Hester van Herk /
2017 / English / PDF
4.2 MB Download
This integrative volume identifies and defines cross-cultural
issues in consumer psychology and consumer science as the world
becomes an increasingly global marketplace. An international
panel of experts analyzes current trends in consumer behavior
across diverse countries worldwide and across cultural groups
within countries, depicting commonly-used cross-cultural
frameworks and research methods. Beginning with
conceptualizing and quantifying culture at the national level,
the volume then moves to individual levels of analysis of
consumer decision-making, examining consumer data as they affect
business decisions in marketing products internationally. The
resulting work synthesizes the consumer science, international
business, and consumer psychology literatures for a deeper
understanding of all three disciplines and pathways to future
research as cultures interact and tastes evolve.
This integrative volume identifies and defines cross-cultural
issues in consumer psychology and consumer science as the world
becomes an increasingly global marketplace. An international
panel of experts analyzes current trends in consumer behavior
across diverse countries worldwide and across cultural groups
within countries, depicting commonly-used cross-cultural
frameworks and research methods. Beginning with
conceptualizing and quantifying culture at the national level,
the volume then moves to individual levels of analysis of
consumer decision-making, examining consumer data as they affect
business decisions in marketing products internationally. The
resulting work synthesizes the consumer science, international
business, and consumer psychology literatures for a deeper
understanding of all three disciplines and pathways to future
research as cultures interact and tastes evolve.
Among the topics covered:
Among the topics covered: Culture as a driver of individual and national
consumer behavior.
Culture as a driver of individual and national
consumer behavior.Consumer culture-based attitudes toward buying foreign
versus domestic products.
Consumer culture-based attitudes toward buying foreign
versus domestic products.Country-of-origin effects: consumer perceptions of
international products.
Country-of-origin effects: consumer perceptions of
international products.The roles of cultural influences in product branding.
The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.
Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of
subsistence countries.
Consumer behavior in the emerging marketplace of
subsistence countries.
This attention to both national detail and individual nuance
makes Cross-Cultural Issues in Consumer Science and Consumer
Psychology an instructive and highly useful reference for
scholars and students in consumer psychology,
cross-cultural psychology, marketing, international
business, as well as professionals in these areas.
This attention to both national detail and individual nuance
makes Cross-Cultural Issues in Consumer Science and Consumer
Psychology an instructive and highly useful reference for
scholars and students in consumer psychology,
cross-cultural psychology, marketing, international
business, as well as professionals in these areas.
