Cruise Business Development: Safety, Product Design And Human Capital
by Alexis Papathanassis /
2016 / English / PDF
5.6 MB Download
This book addresses innovation management and product development
in the cruise tourism industry. It explains how experience
management has evolved from a strictly company-level, product- or
service-focused tactical task to an industry-wide strategic
challenge, and analyses the role of intangible reputational aspects
of cruise experiences, as well as peripheral components and
stakeholders, as increasingly important factors for customer
acquisition and retention. Safety and risk issues are a central
theme, as well as the cruise sector’s environmental and
socio-economic impacts. Lastly, the book considers the increasing
size of cruise vessels and the accompanying standardisation of
facilities and itineraries, in conjunction with the hybridisation
of cruise passengers in connection with expanding the competitive
boundaries and intensity of competition in the cruise sector. The
book approaches these issues as more than a mere public relations
campaign, recognising the fact that they have since become the very
essence of strategic cruise business development.
This book addresses innovation management and product development
in the cruise tourism industry. It explains how experience
management has evolved from a strictly company-level, product- or
service-focused tactical task to an industry-wide strategic
challenge, and analyses the role of intangible reputational aspects
of cruise experiences, as well as peripheral components and
stakeholders, as increasingly important factors for customer
acquisition and retention. Safety and risk issues are a central
theme, as well as the cruise sector’s environmental and
socio-economic impacts. Lastly, the book considers the increasing
size of cruise vessels and the accompanying standardisation of
facilities and itineraries, in conjunction with the hybridisation
of cruise passengers in connection with expanding the competitive
boundaries and intensity of competition in the cruise sector. The
book approaches these issues as more than a mere public relations
campaign, recognising the fact that they have since become the very
essence of strategic cruise business development.
