Demand Generation Reimagined: How Converging Martech And Adtech Affects Demand Marketing
by Patrick Durand /
2017 / English / PDF
3.4 MB Download
MarTech-AdTech convergence is changing the game for demand marketing teams. Read this ebook to learn:
Why growing marketing expectations are forcing demand generation transformation
4 catalysts causing AdTech and MarTech convergence and how they each affect demand gen
How leading marketing organizations are preparing for demand gen transformation
The steps needed to succeed in demand marketing today and tomorrow
