Design A Better Business: New Tools, Skills, And Mindset For Strategy And Innovation
by Lisa Kay Solomon /
2016 / English / PDF
26.9 MB Download
This book stitches together a complete design journey from
beginning to end in a way that you’ve likely never seen before,
guiding readers (you) step-by-step in a practical way from the
initial spark of an idea all the way to scaling it into a better
business. Design a Better Business includes a comprehensive set of
tools (over 20 total!) and skills that will help you harness
opportunity from uncertainty by building the right team(s) and
balancing your point of view against new findings from the outside
world.
This book stitches together a complete design journey from
beginning to end in a way that you’ve likely never seen before,
guiding readers (you) step-by-step in a practical way from the
initial spark of an idea all the way to scaling it into a better
business. Design a Better Business includes a comprehensive set of
tools (over 20 total!) and skills that will help you harness
opportunity from uncertainty by building the right team(s) and
balancing your point of view against new findings from the outside
world.
This book also features over 50 case studies and real life
examples from large corporations such as ING Bank, Audi,
Autodesk, and Toyota Financial Services, to small startups,
incubators, and social impact organizations, providing a behind
the scenes look at the best practices and pitfalls to avoid. Also
included are personal insights from thought leaders such as Steve
Blank on innovation, Alex Osterwalder on business models, Nancy
Duarte on storytelling, and Rob Fitzpatrick on questioning, among
others.
This book also features over 50 case studies and real life
examples from large corporations such as ING Bank, Audi,
Autodesk, and Toyota Financial Services, to small startups,
incubators, and social impact organizations, providing a behind
the scenes look at the best practices and pitfalls to avoid. Also
included are personal insights from thought leaders such as Steve
Blank on innovation, Alex Osterwalder on business models, Nancy
Duarte on storytelling, and Rob Fitzpatrick on questioning, among
others.