Developing An Account-based Marketing Program A Workbook For Success
by Patrick Durand /
2017 / English / PDF
3.3 MB Download
The Account-Based Marketing Workbook includes everything you need to get started:
Step-by-step guidance through each stage of ABM strategy development: goal setting, account and persona targeting, content creation, engagement tactics, ABM technology adoption and more
8 customizable worksheets to organize your efforts
Insights on the current ABM tech vendor landscape
