Developing Strategies For International Business: The Wrap Process
by J. Angus Gillon /
2004 / English / PDF
5 MB Download
Reliance on opportunism is a high-risk strategy in global
business, yet many companies operate this way, often acting on
limited amounts of information. Equally, many other companies
implement strategies based on models formulated in the teaching
rooms of business schools or the back recesses of consultants'
offices. This book lightens the dark corridors of strategy
development and shows its readers how to build strategies for
success in the international marketplace that take account of all
the critical factors involved while allowing the use of personal
judgment and process sureties. We call this the WRAP
process.
Reliance on opportunism is a high-risk strategy in global
business, yet many companies operate this way, often acting on
limited amounts of information. Equally, many other companies
implement strategies based on models formulated in the teaching
rooms of business schools or the back recesses of consultants'
offices. This book lightens the dark corridors of strategy
development and shows its readers how to build strategies for
success in the international marketplace that take account of all
the critical factors involved while allowing the use of personal
judgment and process sureties. We call this the WRAP
process.
