Digital Sales Transformation In A Customer First World
by Donal Daly /
2017 / English / EPUB
7.3 MB Download
Digital Sales Transformation is about selling in a digitally
transformed world. It changes how you sell and engage with your
customer. Defining a Digital Sales Transformation blueprint to
guide sales organizations to respond to this disruption as they
struggle to catch up to their more digitally advanced customers is
this book's core theme.
Digital Sales Transformation is about selling in a digitally
transformed world. It changes how you sell and engage with your
customer. Defining a Digital Sales Transformation blueprint to
guide sales organizations to respond to this disruption as they
struggle to catch up to their more digitally advanced customers is
this book's core theme.Digital Sales Transformation in a
Customer First World
Digital Sales Transformation in a
Customer First World will be your constant companion as you
execute your Digital Sales Transformation strategy. At over 500
pages, it is packed with actionable knowledge as a blueprint for
your journey. It guides you to define your Ideal Customer Profile,
to Understand the Customer's Business, to Build, Elevate and Expand
Relationships, and how to Create and Communicate Value. It includes
a framework to build an effective Executive Sponsor Program, to
execute Account Based Marketing, and describes the role of
Artificial Intelligence in enterprise B2B sales. It sets out
Strategy, Sales Execution, and Sales Management methods for Sales
Process, Opportunity Management, Account Management and overall
Sales Team Performance Management, and it describes the technology
to use in each case.
will be your constant companion as you
execute your Digital Sales Transformation strategy. At over 500
pages, it is packed with actionable knowledge as a blueprint for
your journey. It guides you to define your Ideal Customer Profile,
to Understand the Customer's Business, to Build, Elevate and Expand
Relationships, and how to Create and Communicate Value. It includes
a framework to build an effective Executive Sponsor Program, to
execute Account Based Marketing, and describes the role of
Artificial Intelligence in enterprise B2B sales. It sets out
Strategy, Sales Execution, and Sales Management methods for Sales
Process, Opportunity Management, Account Management and overall
Sales Team Performance Management, and it describes the technology
to use in each case.