Doctor Who: The Unfolding Event Marketing, Merchandising And Mediatizing A Brand Anniversary
by Matt Hills /
2015 / English / PDF
1.8 MB Download
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013 this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
