Employee Engagement In Media Management: Creativeness And Organizational Development (media Business And Innovation)
by Stavros Georgiades /
2015 / English / EPUB
1.7 MB Download
This book explores a major media management topic on the basis of
case study research conducted in European, US and Brazilian media
companies. More specifically, it examines the dynamics of
employee engagement, aiming at organizational development through
change. The book contemplates the discipline of Media Management
through a management lens and focuses on the concept of employee
involvement and its value with regard to successfully introducing
change and achieving organizational development. It concentrates
on providing the necessary information and organizational
arrangements from the points of view of media managers and
employees and highlights how this involvement can encourage
employees to create and innovate. The book is directed towards
researchers and students, as well as practitioners/professionals
involved with media organizations.
This book explores a major media management topic on the basis of
case study research conducted in European, US and Brazilian media
companies. More specifically, it examines the dynamics of
employee engagement, aiming at organizational development through
change. The book contemplates the discipline of Media Management
through a management lens and focuses on the concept of employee
involvement and its value with regard to successfully introducing
change and achieving organizational development. It concentrates
on providing the necessary information and organizational
arrangements from the points of view of media managers and
employees and highlights how this involvement can encourage
employees to create and innovate. The book is directed towards
researchers and students, as well as practitioners/professionals
involved with media organizations.