Empowering The Market Economy Through Innovation And Entrepreneurship
by A. Coskun Samli /
2016 / English / PDF
3.6 MB Download
This book argues that the strength of our dynamic society is a
market economy, which functions well only if positive and
constructive marketing practices are performed. It offers
innovative alternatives for achieving economic progress and
outlines strategies to create conditions for equal opportunity.
The American economy has transitioned from a “survival of the
fittest" to "survival of the fattest" mentality, focusing less on
the people and quality of life and more on the amount of dollars
to be gained. The divide between the 1% and 99% leaves
lower-income individuals at a significant disadvantage and
threatens both economic and societal advancement.
This book argues that the strength of our dynamic society is a
market economy, which functions well only if positive and
constructive marketing practices are performed. It offers
innovative alternatives for achieving economic progress and
outlines strategies to create conditions for equal opportunity.
The American economy has transitioned from a “survival of the
fittest" to "survival of the fattest" mentality, focusing less on
the people and quality of life and more on the amount of dollars
to be gained. The divide between the 1% and 99% leaves
lower-income individuals at a significant disadvantage and
threatens both economic and societal advancement.
The author offers clear, intelligible solutions to accomplish
this such as eliminating discrimination, providing opportunities
for new ideas and industries, enhancing quality of life, and
encouraging more competition so that radical innovations can
emerge and make a positive difference. This book will appeal to
leaders and researchers across marketing, economics, management,
and accounting looking for answers on how to get the American
economy back on track.
The author offers clear, intelligible solutions to accomplish
this such as eliminating discrimination, providing opportunities
for new ideas and industries, enhancing quality of life, and
encouraging more competition so that radical innovations can
emerge and make a positive difference. This book will appeal to
leaders and researchers across marketing, economics, management,
and accounting looking for answers on how to get the American
economy back on track.
