Fast/forward: Make Your Company Fit For The Future

Fast/forward: Make Your Company Fit For The Future
by Julian Birkinshaw / / / PDF


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The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up.

The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up.Fast/Forward

Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead.

makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day.

Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day.Fast/Forward

Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future.

paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future.

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