Foundation Marketing
by Elizabeth Hill /
2004 / English / PDF
10.1 MB Download
Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.
