Get To The Point!: Sharpen Your Message And Make Your Words Matter
by Joel Schwartzberg /
2017 / English / PDF
5.1 MB Download
Champion Your Best
Ideas!
Champion Your Best
Ideas!
Every time you communicate, you're trying to do something, change
something, or move someone to action. You're trying to make a
point. But the only way to make a point is to have a point. And the
surprising truth is, very few communicators know their points or
even understand what a point is, rendering them pointless.
Every time you communicate, you're trying to do something, change
something, or move someone to action. You're trying to make a
point. But the only way to make a point is to have a point. And the
surprising truth is, very few communicators know their points or
even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a
topic, an idea, or a theme. A real point is a proposition of value.
It's a contention you can propose, argue, illustrate, and prove. In
this concise and practical book, you'll learn to identify your
point, strengthen it, stick to it, and sell it. Whether you want to
improve your impact in speeches, staff meetings, pitches, emails,
PowerPoint presentations, or any other communication setting,
Schwartzberg's novel approach teaches you how to go from simply
sharing a thought to making a difference. Which would you rather
do?
Communications expert Joel Schwartzberg says a point is not just a
topic, an idea, or a theme. A real point is a proposition of value.
It's a contention you can propose, argue, illustrate, and prove. In
this concise and practical book, you'll learn to identify your
point, strengthen it, stick to it, and sell it. Whether you want to
improve your impact in speeches, staff meetings, pitches, emails,
PowerPoint presentations, or any other communication setting,
Schwartzberg's novel approach teaches you how to go from simply
sharing a thought to making a difference. Which would you rather
do?