Global Marketing (5th Edition)
by Warren J. Keegan /
2007 / English / PDF
8.6 MB Download
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.
KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products examples from the trade press to illustrate key terms and issues topical and timely boxed features and concise summaries of the latest research findings published in scholarly journals.
MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
