Google Adwords: Managing Your Advertising Program
by Anastasia Holdren /
2011 / English / PDF
19.3 MB Download
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Googles advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.
