Handbook Of Marketing Scales: Multi-item Measures For Marketing And Consumer Behavior Research (association For Consumer Research)
by Richard G. Netemeyer /
1999 / English / PDF
27.1 MB Download
`Marketing scholars and marketing research practitioners will find
this book useful. It offers an excellent sourcebook for a variety
of scales, and the reviews of the scales are thoughtful and well
crafted. The book includes many of the most widely used scales in
the field. Its relatively modest price will also make it
particularly attractive' -
`Marketing scholars and marketing research practitioners will find
this book useful. It offers an excellent sourcebook for a variety
of scales, and the reviews of the scales are thoughtful and well
crafted. The book includes many of the most widely used scales in
the field. Its relatively modest price will also make it
particularly attractive' -Journal of Marketing
Research
Journal of Marketing
Research
This
ThisSecond Edition
Second Edition of the highly successful
of the highly successfulHandbook
of Marketing Scales
Handbook
of Marketing Scales is an essential, time-saving resource for
all marketing professionals, researchers, and graduate students.
After an exhaustive search of the field's major publications,
they have included only those measures of most use to
researchers.
is an essential, time-saving resource for
all marketing professionals, researchers, and graduate students.
After an exhaustive search of the field's major publications,
they have included only those measures of most use to
researchers.
