Hbr's 10 Must Reads On Strategic Marketing
by Harvard Business Review /
2016 / English / PDF
194.4 MB Download
New from the bestselling HBR’s 10 Must Reads series.
New from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the
right customers.
Stop pushing products—and start cultivating relationships with the
right customers.
If you read nothing else on marketing that delivers competitive
advantage, read these 10 articles. We’ve combed through hundreds of
articles in the Harvard Business Review archive and selected the
most important ones to help you reinvent your marketing by putting
it—and your customers—at the center of your business.
If you read nothing else on marketing that delivers competitive
advantage, read these 10 articles. We’ve combed through hundreds of
articles in the Harvard Business Review archive and selected the
most important ones to help you reinvent your marketing by putting
it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide
the insights and advice you need to:
Leading experts such as Ted Levitt and Clayton Christensen provide
the insights and advice you need to:
• Figure out what business you’re really in• Create products that
perform the jobs people need to get done• Get a bird’s-eye view of
your brand’s strengths and weaknesses• Tap a market that’s larger
than China and India combined• Deliver superior value to your B2B
customers• End the war between sales and marketing
• Figure out what business you’re really in• Create products that
perform the jobs people need to get done• Get a bird’s-eye view of
your brand’s strengths and weaknesses• Tap a market that’s larger
than China and India combined• Deliver superior value to your B2B
customers• End the war between sales and marketing
