How To Model New Business: Business Innovation Kit
by Henning Breuer /
2014 / English / Kindle
1.5 MB Download
The eBook provides for a condensed introduction to the analysis and design of vales-based business models, its key components and a practical approach to business model innovation. Innovating businesses you need to engage in different activities: in the beginning you need to clarify your vision, understand the range of design options, generate ideas about each business model component and combine these ideas in a unique and viable fashion. Based on these initial assumptions you will elaborate upon and evaluate each, and you may enter a learning journey that will guide your way through failure and success. The first part of the ebook introduces the reader to business model innovation and provides background information on the initial activities. They are structured according to the six steps dealing with grounding, demand, interaction, performance, refinement and next steps. Typical components of a business model are introduced with examples: the value proposition, stakeholder segments, customer touchpoints and delivery, revenue models, capabilities partners and costs. The second part shows how to work with a Business Innovation Kit (its ideapool can be used for brainstorming exercises and is available online for free). A third part show how to prepare for an elevator pitch, how to gather useful feedback and how to enter the learning journey making your model reality.
