How To Price: A Guide To Pricing Techniques And Yield Management
by Oz Shy /
2008 / English / PDF
4 MB Download
Over the past four decades, business and academic economists,
operations researchers, marketing scientists, and consulting firms
have increased their interest and research on pricing and revenue
management. This book attempts to introduce the reader to a wide
variety of their research results on pricing techniques in a
unified, systematic way and at varying levels of difficulty. The
book contains a large number of exercises and solutions and
therefore can serve as a main or supplementary course textbook, as
well as a reference guidebook for pricing consultants, managers,
industrial engineers, and writers of pricing software applications.
Despite a moderate technical orientation, the book is accessible to
readers with a limited knowledge in these fields as well as to
readers who have had more training in economics. Most pricing
models are first demonstrated by numerical and calculus-free
examples and then extended for more technically-oriented readers.
Over the past four decades, business and academic economists,
operations researchers, marketing scientists, and consulting firms
have increased their interest and research on pricing and revenue
management. This book attempts to introduce the reader to a wide
variety of their research results on pricing techniques in a
unified, systematic way and at varying levels of difficulty. The
book contains a large number of exercises and solutions and
therefore can serve as a main or supplementary course textbook, as
well as a reference guidebook for pricing consultants, managers,
industrial engineers, and writers of pricing software applications.
Despite a moderate technical orientation, the book is accessible to
readers with a limited knowledge in these fields as well as to
readers who have had more training in economics. Most pricing
models are first demonstrated by numerical and calculus-free
examples and then extended for more technically-oriented readers.
