International Business And Emerging Economy Firms: Volume Ii: European And African Perspectives
by Jorma A. Larimo /
2019 / English / PDF
3.6 MB Download
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the born global concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues, including responsible business practice between SMEs from developed and emerging countries and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria.
