International Marketing And Export Management (5th Edition)
by Gerald Albaum /
2005 / English / PDF
8.7 MB Download
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a how to treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.
