International Marketing Management: Text And Cases
by U C Mathur /
2008 / English / PDF
3.8 MB Download
This is a basic text in International Marketing, a major knowledge
area for students of management studies. This book attempts to make
learning of the nuances of the subject easy and enjoyable for
students. International trade, economic free trade zones, embargoes
on exports, and tariff and non-tariff barriers that the companies
face overseas form a major part of the book. In addition, the role
of international organizations under the guidance of the United
Nations has been given its due importance. A key feature of this
book is a highly developed Management Game at the end of each
chapter which makes the book interactive and provides hands-on
corporate experience to students. International Marketing is
closely associated with the business environment of the host
country, its cultural ethos, economic development, political
system, and competitive environment. Companies need to analyze
these factors before planning international forays. The book
contains profiles of selected countries that enable students to
understand their business environment, business behavior, and the
best methods of doing business there.
This is a basic text in International Marketing, a major knowledge
area for students of management studies. This book attempts to make
learning of the nuances of the subject easy and enjoyable for
students. International trade, economic free trade zones, embargoes
on exports, and tariff and non-tariff barriers that the companies
face overseas form a major part of the book. In addition, the role
of international organizations under the guidance of the United
Nations has been given its due importance. A key feature of this
book is a highly developed Management Game at the end of each
chapter which makes the book interactive and provides hands-on
corporate experience to students. International Marketing is
closely associated with the business environment of the host
country, its cultural ethos, economic development, political
system, and competitive environment. Companies need to analyze
these factors before planning international forays. The book
contains profiles of selected countries that enable students to
understand their business environment, business behavior, and the
best methods of doing business there.
