International Marketing: Strategy Development And Implementation
by Carl Arthur Solberg /
2017 / English / PDF
3.9 MB Download
Expanding an organisation internationally presents both
opportunities and challenges as marketing departments seek to
understand different buying behaviours, power relations,
preferences, loyalties and norms.
Expanding an organisation internationally presents both
opportunities and challenges as marketing departments seek to
understand different buying behaviours, power relations,
preferences, loyalties and norms.International Marketing
International Marketing
offers a uniquely adaptable strategy framework for firms of all
sizes that are looking to internationalise their business, using
Carl Arthur Solberg's tried and tested Nine Strategic Windows
model.
offers a uniquely adaptable strategy framework for firms of all
sizes that are looking to internationalise their business, using
Carl Arthur Solberg's tried and tested Nine Strategic Windows
model.
This practical text offers the reader insights into:
This practical text offers the reader insights into:The globalisation phenomenon
The globalisation phenomenonPartner relations
Partner relationsAnd Strategic positioning in international markets.
And Strategic positioning in international markets.
Solberg has also created a brand new companion website for the
text, replete with additional materials and instructor resources.
This functional study is an ideal introduction to international
marketing for advanced undergraduates and postgraduates in
business and management. It also offers a pragmatic toolkit for
managers and marketers that are seeking to expand their business
into new territories.
Solberg has also created a brand new companion website for the
text, replete with additional materials and instructor resources.
This functional study is an ideal introduction to international
marketing for advanced undergraduates and postgraduates in
business and management. It also offers a pragmatic toolkit for
managers and marketers that are seeking to expand their business
into new territories.
