Japanese Consumer Dynamics
by P. Haghirian /
2016 / English / PDF
3.6 MB Download
Today Japan is still the second largest and most important consumer
market in the world. This book discusses the development of
Japanese consumerism, particularities of Japanese consumer
behaviour and consumer rights, new consumer groups and emerging
trend in the Japanese market.
Today Japan is still the second largest and most important consumer
market in the world. This book discusses the development of
Japanese consumerism, particularities of Japanese consumer
behaviour and consumer rights, new consumer groups and emerging
trend in the Japanese market.
