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In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering the ''core'' of a service experience in a fashion that is value-unique, not just value-added. In his own words, ''Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial.'' This wonderful book offers powerful, practical advice, along with engaging stories of ways a novel service experience can also be one that is profound.