Leading The Narrative: The Case For Strategic Communicaton
by Mari K. Eder /
2011 / English / PDF
1.6 MB Download
Leading the Narrative
Leading the Narrative is a primer on the art and science of
strategic communication. This book covers the foundation of
communications strategies as well as solid tactics, techniques, and
procedures for media relations, campaign planning, crisis
communication and strategic communications planning. It is both a
philosophy of communication and a solid practical reference manual.
Like no other book on public relations, public diplomacy, or media
operations and community outreach, it offers a compelling look at
how all communication processes can be made to function more
efficiently and with greater effectiveness. The ties are those of
intention and purpose, both leading to meaningful and
purpose-driven communication efforts, whether conducted by
governments, organizations, or military units.
is a primer on the art and science of
strategic communication. This book covers the foundation of
communications strategies as well as solid tactics, techniques, and
procedures for media relations, campaign planning, crisis
communication and strategic communications planning. It is both a
philosophy of communication and a solid practical reference manual.
Like no other book on public relations, public diplomacy, or media
operations and community outreach, it offers a compelling look at
how all communication processes can be made to function more
efficiently and with greater effectiveness. The ties are those of
intention and purpose, both leading to meaningful and
purpose-driven communication efforts, whether conducted by
governments, organizations, or military units.
