Luxury Online: Styles, Systems, Strategies, 1st Edition
by Uche Okonkwo /
2010 / English / PDF
7.9 MB Download
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
