Market Mediations: Semiotic Investigations On Consumers, Objects And Brands
by B. Heilbrunn /
2015 / English / PDF
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Market Mediations offers a fresh way to look at consumption
practices, design and branding issues through analysis based on the
French and European intellectual tradition. To account for this
vast system of objects and brands, the book draws on the generative
trajectory of meaning stemming from the structural semiotics of
Greimas obedience.
Market Mediations offers a fresh way to look at consumption
practices, design and branding issues through analysis based on the
French and European intellectual tradition. To account for this
vast system of objects and brands, the book draws on the generative
trajectory of meaning stemming from the structural semiotics of
Greimas obedience.
