Meatball Sundae
by Seth Godin /
2007 / English / PDF
133.6 MB Download
Whole industries are being transformed by the way ideas spread
and how prospects and consumers interact. Bestselling business
author Seth Godin explains how to become an organization for a
new generation.
Whole industries are being transformed by the way ideas spread
and how prospects and consumers interact. Bestselling business
author Seth Godin explains how to become an organization for a
new generation.
American Express could have become PayPal, but they watched the
opportunity go by. Fedex uses technology to make shipping easier
for the customer; UPS uses technology to make shipping easier for
UPS. Who's winning? Google has broken the world into tiny bits.
No one visits a website's home page anymore; they go in the back
door, to just the place Google sent them.
American Express could have become PayPal, but they watched the
opportunity go by. Fedex uses technology to make shipping easier
for the customer; UPS uses technology to make shipping easier for
UPS. Who's winning? Google has broken the world into tiny bits.
No one visits a website's home page anymore; they go in the back
door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, You Tube,
websites, permission marketing, cable TV, and viral techniques,
is reshaping our world. But many companies try to use the tools
without first getting their organization and products in sync
with them. The result: what Seth Godin calls a "meatball sundae."
A big, ineffective mess.
New Marketing, whose tools include things like MySpace, You Tube,
websites, permission marketing, cable TV, and viral techniques,
is reshaping our world. But many companies try to use the tools
without first getting their organization and products in sync
with them. The result: what Seth Godin calls a "meatball sundae."
A big, ineffective mess.
In his trademark style—clear, accessible, jargon-free, and full
of real-life examples—Godin reviews how marketing used to work
and explains how to use the New Marketing to become a better
organization: faster, more flexible, and even more fun.
In his trademark style—clear, accessible, jargon-free, and full
of real-life examples—Godin reviews how marketing used to work
and explains how to use the New Marketing to become a better
organization: faster, more flexible, and even more fun.
