Media And Journalism 3e:new Approaches To Theory And Practice
by Jason Bainbridge /
2015 / English / PDF
15 MB Download
Media and Journalism: New Approaches to Theory and Practice is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that students develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications. The 3rd edition is divided into five parts, with the focus becoming progressively broader - from journalism and news writing, to the larger mediasphere, to the media industries themselves, to the social, cultural and technological contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.New to this editionIntroducing Media 3.0 : this edition canvasses the rise and increasing dominance of new forms of communication that will place media users of all kinds at the centre of their own mediaspheresNew and updated case studies and examples throughout to reflect the current media environment. Significant updates to chapter 17: Ethics and Communication with new content on media ownership, ethics and the digital journalist, the MEAA/AJA Code of Ethics, the Australian Press Council and the Finkelstein Inquiry.Updated with additional content on social media, apps and locative media, the News of the World scandal, the current state of digital radio and recent trends in PR including brand journalismSummary of key points, and revision and reflection questions are now included at the end of each chapter
