National Brands And Private Labels In Retailing: First International Symposium Nb&pl, Barcelona, June 2014
by Juan Carlos GГЎzquez-Abad /
2014 / English / PDF
3.1 MB Download
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments assortment decisions in times of economic crisis and eventual recovery consequences of delisting brands on store-related aspects delisting manufacturers' brands and the effects on the distribution channel relationship the new "retailing landscape", with special focus on fast moving consumer goods retailing consumer preferences for national brands and private labels and many more.
