Native Advertising: The Essential Guide
by Dale Lovell /
2017 / English / EPUB
2.5 MB Download
Native advertising impacts us all. If you own a smartphone, use
social media or read content online, you will have been exposed
to native advertising - often without even knowing it. Influenced
by leading digital trends such as mobile advertising,
programmatic advertising, ad-blocking, fake news, and Artificial
Intelligence (AI), native advertising has become a
multi-billion-dollar a year industry, now behind the digital
success of many leading brands and companies.
Native advertising impacts us all. If you own a smartphone, use
social media or read content online, you will have been exposed
to native advertising - often without even knowing it. Influenced
by leading digital trends such as mobile advertising,
programmatic advertising, ad-blocking, fake news, and Artificial
Intelligence (AI), native advertising has become a
multi-billion-dollar a year industry, now behind the digital
success of many leading brands and companies.
Written by one of the industry's foremost authorities,
Written by one of the industry's foremost authorities,Native Advertising
Native Advertising provides a comprehensive guide
to the rise of this exhilarating channel, the impact it has on
the digital media space, and what marketers and businesses need
to know to succeed. Including insight on the future of digital
advertising and why its growth is inevitable, it is packed full
of real-life examples and interviews from marketing leaders
spanning the globe.
provides a comprehensive guide
to the rise of this exhilarating channel, the impact it has on
the digital media space, and what marketers and businesses need
to know to succeed. Including insight on the future of digital
advertising and why its growth is inevitable, it is packed full
of real-life examples and interviews from marketing leaders
spanning the globe.Native Advertising
Native Advertising goes beyond Facebook sponsored
posts, promoted tweets, and BuzzFeed branded articles to look at
the underpinning factors of audience, budget, content, and
success measurement. With fascinating case studies from The New
York Times, the Independent and many more, this book is full of
first-hand advice and experience for any marketer looking to
embrace digital innovation and understand the world of native
advertising.
goes beyond Facebook sponsored
posts, promoted tweets, and BuzzFeed branded articles to look at
the underpinning factors of audience, budget, content, and
success measurement. With fascinating case studies from The New
York Times, the Independent and many more, this book is full of
first-hand advice and experience for any marketer looking to
embrace digital innovation and understand the world of native
advertising.
