Network Embeddedness: Examining The Effect On Business Performance And Internationalization (palgrave Studies Of Internationalization In Emerging Markets)
by Milena Ratajczak-Mrozek /
2017 / English / PDF
4.8 MB Download
This book systematizes the concepts of business relationships and
network embeddedness, taking a new approach to
internationalization, relevant for the global economy. It
reflects the growing importance of network internationalization
theory and explores the impact of embeddedness in domestic and
foreign relationships on a company’s performance. The author
questions the validity of the distinction between domestic and
foreign activity of companies and demonstrates that in the B2B
market, there are actually no exclusively domestic companies
which are not directly or indirectly connected with foreign
entities. Chapters cover both small to medium sized enterprises
and large multinational corporations, presenting a qualitative
analysis of over 400 companies including case studies from the IT
and furniture industries. This informative study will provide
useful insight for academics and students of business and
management, international business and organization studies.
This book systematizes the concepts of business relationships and
network embeddedness, taking a new approach to
internationalization, relevant for the global economy. It
reflects the growing importance of network internationalization
theory and explores the impact of embeddedness in domestic and
foreign relationships on a company’s performance. The author
questions the validity of the distinction between domestic and
foreign activity of companies and demonstrates that in the B2B
market, there are actually no exclusively domestic companies
which are not directly or indirectly connected with foreign
entities. Chapters cover both small to medium sized enterprises
and large multinational corporations, presenting a qualitative
analysis of over 400 companies including case studies from the IT
and furniture industries. This informative study will provide
useful insight for academics and students of business and
management, international business and organization studies.