Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by Seth Godin / / / PDF


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The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.

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