Play Bigger: How Pirates, Dreamers, And Innovators Create And Dominate Markets
by Kevin Maney /
2016 / English / PDF
230 MB Download
In this farsighted, pioneering guide, the founders of Silicon
Valley advisory firm Play Bigger rely on data analysis and
interviews to understand the inner workings of ''category kings''--
companies that give us new ways of living, thinking, or doing
business, often solving problems we didn't know we had. In Play
Bigger, the authors assemble their findings to introduce the new
discipline of category design. By applying category design,
companies can create new demand where none existed, conditioning
customers to change their expectations and buying habits. Play
Bigger is transforming business, showing us how to create the
market itself. If you think that having the best product is all it
takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon
Valley advisory firm Play Bigger rely on data analysis and
interviews to understand the inner workings of ''category kings''--
companies that give us new ways of living, thinking, or doing
business, often solving problems we didn't know we had. In Play
Bigger, the authors assemble their findings to introduce the new
discipline of category design. By applying category design,
companies can create new demand where none existed, conditioning
customers to change their expectations and buying habits. Play
Bigger is transforming business, showing us how to create the
market itself. If you think that having the best product is all it
takes to win, you're going to lose.