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Different is the new great - the subtitle captures the essence of the power of prospecting. You must be different to be great at prospecting. Every day decision makers are approached in the same way by multiple people. This book shows how anyone can gain the knowledge to be best at prospecting. You learn how to capture the attention of your target market and convert them to customers. You may think cold calling sucks, but tap into your original self and prospective customers will not think you suck. Power Prospecting uses simple but powerful techniques to view cold calling and prospecting in a different wayan exciting way!